Readers want to save De Pers
After the news broke of the closing of Dutch free newspaper De Pers, the paper published next day an ad on the front page aksing for a new owner/publisher.
Being very honest, the ad read that the business model was “problematic but challenging”.
What happened actually was not that a new owner reacted, but that some readers joined forces and launched the website “red De Pers (”Save De Pers”). Goal was to have 50,000 subscribers to save the paper. The group also opened a Facebook page where people can ‘like’ the action.
The paper itself is now endorsing the action and again devoted the frontpage to saving the paper.