Newspaper readership Denmark keeps dropping
Free daily Metro is again leading in Danish readership survey before paid papers Politiken and Jyllands-Posten. Free daily 24timer (also owned by Metro International – with a minority share of Politiken and Jyllands-Posten) is fourth.
Almost all papers are losing readership over the years. Jyllands-Posten and Berlingske lost more than half of the readers in the last 15 years. Politiken went from 570,000 to 370,000.
Also the tabloids B.T. and Ekstra Bladet lost 50% of the readers.
Metro reached its top in 2006 (680,000 readers) and is now down to 420,000 readers. 24timer had 535,000 readers in 2007; 322,000 readers in 2011. (click on graph for bigger version)
In the next survey (TNS-Gallup) we will see the effect of the closure of free daily Urban.