Dutch free daily De Pers closes

DePers2012The last issue of Dutch free daily De Pers will be published on March 30.

Mecom-subsidiairy Wegener, who had the right to publish the paper for the next 10 years for an yearly fee terminated the contract and will pay owner Marcel Boekhoorn €45 million to end the contract.

Wegener already lost €35 million in the last two years on De Pers.

De Pers launched as a free quality newspaper in the beginning of 2007. It started with a circulation of 500,000 but scaled that down to 200,000 in 2009.

In lauched a Saturday edition in 2007 (terminated in 2008) and also experimented with a financial free daily.

It was no secret that owner marcel Boekhoorn wanted to sell the loss-making paper. Other publishers like TMG and Metro International decline but Wegener CEO-Munsterman (who left the company shortly after he made the deal) accepted Boekhoorn’s offer.

The revenues of De Pers never came close to the expectations, which caused the new Mecom CEO to buy off the contract.

2 Responses to “Dutch free daily De Pers closes”

  1. Newspaper Innovation » Blog Archive » Metro Holland increases circulation Says:

    [...] Background is the closure of third Dutch free daily De Pers in March. [...]

  2. Newspaper Innovation » Blog Archive » Dutch free dailies Metro and Spits lose readers Says:

    [...] Metro and Spits (now both owned by TMG) lost 6% of their readers notwithstanding the closure of De Pers in March 2012 and an increase in circulation by both papers in the second quarter of [...]