Newspaper Innovation

Italian free daily DNews will change hands on the first of March.

Owner Mario Farina transfers the shares of the company to Emotional Advertising, the agency that is now handling the ad sales for the company.

Farina is since July 2009, also owner of the Metro free daily.

DNews, launched by Farina and Antonio and Gianni Cipriani brothers, ex-employees of the (now defunct) free daily E Polis, was expected to develop into the leading free quality newspaper in Italy.

The paper started with four editions and claimed a circulation of 800,000. In the 2011 the editions in Bergamo and Verona closed down.

The economic problems also resulted in a decrease in circulation, according to owner Emotional Advertising, the circulation is still 4870,000 but Lettera43 says that the real circulation is 50,000.

This entry was posted on Sunday, February 26th, 2012 at 6:51 pm and is filed under Publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.