New owner for DNews

DNewsMilano710-211x300Italian free daily DNews will change hands on the first of March.

Owner Mario Farina transfers the shares of the company to Emotional Advertising, the agency that is now handling the ad sales for the company.

Farina is since July 2009, also owner of the Metro free daily.

DNews, launched by Farina and Antonio and Gianni Cipriani brothers, ex-employees of the (now defunct) free daily E Polis, was expected to develop into the leading free quality newspaper in Italy.

The paper started with four editions and claimed a circulation of 800,000. In the 2011 the editions in Bergamo and Verona closed down.

The economic problems also resulted in a decrease in circulation, according to owner Emotional Advertising, the circulation is still 4870,000 but Lettera43 says that the real circulation is 50,000.

2 Responses to “New owner for DNews”

  1. Newspaper Innovation » Blog Archive » Free Italian daily DNews closes Says:

    [...] In 2012 the shares of the company were transfered to Emotional Advertising. [...]

  2. Free Italian daily DNews closes | FL CMSFL CMS Says:

    [...] In 2012 the shares of the company were transfered to Emotional Advertising. [...]