Italian freepress City to close down

city2012At the end of Feruary, the RCS Mediagroup (Corriere della Sera) will close down its free daily – or “freepress” in Italian – City. The economic situation and the drop in advertising are said to be responsible for the closure.

The editioral staff is protesting agianst the closure and has ‘occupied‘ the website of the paper.

City was launched in 2001 in Rome and Milan, and later started local editions in Florence, Bologna, Bari, Naples (2002), Genua, Turin and Verona (2005).

Total circulation of City is 850,000 – making it the largest Italian free daily (together with Metro) after Leggo concentrated its footprint to Rome and Milan. 1.8 million people read City on an average day.

The closure will lower Italian free newspaper circulation to just over 2 million.

In 2008 circulation still was 4.6 million, with 9 different titles published. Since then 24minuti (2009), E Polis (2010) and some local papers closed down while Leggo cut circulation.

2 Responses to “Italian freepress City to close down”

  1. Newspaper Innovation » Blog Archive » The last City Says:

    [...] the last issue of Italian free daily City was published. The last issue consists mainly of frontpages of the last [...]

  2. Newspaper Innovation » Blog Archive » Italy: readers & circulation Says:

    [...] newspaper market. In 2012 free circulation is down to 1.9 million after closures of free dailies City, E Polis and 24minuti and lower circulation for remaining titles Leggo, Metro, DNews and [...]