7 years of Qué!
Spanish free daily Qué! celebrated its 7th birth last week with a special issue on mobile content, with a huge QR code on the 64-page 18 January issue (download).
Qué! is developing content for video that readers can download by entering the picture on the cover in their smartphone. Also the webpage www.que.es is redesigned.
Qué! – owned by Vocento and local partners – now shares the national Spanish free market with 20 Minutos.
The paper started with 12 editions and a circulation of almost 1 million in January 2005. Six new editions were launched between 2007 and 2009. In 2012 the paper distributes 600,000 copies in ten different editions.