Metro increases circulation after Urban closure
The closure of Danish free daily Urban opened up an opportunity for Denmark’s only free daily publisher Metro International, owning the majority of the two remaining free dailies in the country: MetroXpress and 24timer.
In total Metro expects to win 75,000 to 100,000 readers in the future because of the closure of Urban according to MediaWatch.
Metro does not wanted to take 24timer from the market, but was considering to differentiate between the titles. 24timer could go down in distribution, making it more attractive for smaller advertisers while MetroXpress could increase its print run.
That is why MetroXpress has increased it’s circulation with 25,000 to 200,000 (MediaWatch).