Free in Stockholm – part II

The real thing – in terms of free newspapers – is also available in the Swedish capital.

Traditional newspaper boxes, with the main news of the day displayed on the front, containing the mother of all free newspapers: Metro Stockholm.

Metro started in Stockholm on February 13 1995 with a circulation of 200,000 copies. In 1998 it expanded to Gothenburg, a year later to Malmö. In 2004 a national edition was introduced.

Circulation in 2012 is more than 600,000. The Swedish edition is still one of the most profitable editions for Metro International.

Metro survived national competitors City (Bonnier 2002-2008) and Punkt.SE (Schibsted, 2006-2008). In 2012 there are also local free dailies in Malmö, Lund, Upsala, Norrköping, Kristianstad, Landskrona and Helsingborg. Their total circulation is 120,000.

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