War in Rome on new distribution rights

Distributing free newspapers in the subway of Rome will be more expensive from 2012 on. Also the winner of the bid will have to provide more space in the paper for the Rome city counsel.

Companies have to make a bid – apparently for exclusive distribution rights – before January 12 2012. Publishers think the price is too high while the conditions are also difficult to meet. (Affaritaliani)

The fierce competition between free dailies in Italy has cause Leggo to shut down all regional editions outside Rome and Milan.

Three companies are now publishing free dailies in Rome: Caltagirone (Leggo), RSC Media group (City), DNews and Litosud (Metro).

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