French free newspaper war

20MinutesFranceAfter Metro France announced that it would expand distribution from 30 to 60 cities in 2012, also competitor 20 Minutes said it would be available in more cities from January 2012 on.

20 Minutes, jointly owned by Norwegian media group Schibsted and Sofiouest (Groupe Ouest France), will go from 32 to 40 markets. In March of this year the paper already added 20 new markets by introducing an general ‘France’ edition for some smaller cities.

20 Minutes did not name the new markets but claims it will be available in 98% of the ‘urban areas’ (AFP).

Consequences for circulation are not clear yet, the new ‘France’ edition has a circulation of 130,000 in September 2011, bringing total circulation of 20 Minutes (13 editions) to more than 1 million.

Also the DirectPlus papers (13 editions) have a joint circulation of 1 million. Metro (9 editions) has a circulation of 750,000. Direct Soir is not audited, the publisher claims a circulation of 400,000.

Total market share of free dailies in France is around 30%.

One Response to “French free newspaper war”

  1. Newspaper Innovation » Blog Archive » Metro in the French newspaper war Says:

    [...] 20 Minutes has announced to expand their market, although this will be accompanied by increasing the [...]