10 years of free Danish newspapers
Once, Denmark was free newspaper heaven (or hell, depending who you worked for), with 11 different titles in 2006 (total circulation 2 million) and a market share for free dailies of more than 60%.
In 2011, the situation is back to ‘normal’, with three titles, a total free circulation of 450,00 and a market share of 30%.
MetroXpress and 24timer, both majority owned by Metro International, increased circulation in the first half of 2011 compared to 2010 – Berlingske owned Urban went down in circulation according to Dansk Oplagskontrol.
Circulation show a rather extreme picture (click for bigger version).
More newspaper statistics on http://krantenstatistiek.tumblr.com/