Free dailies in Asia: growth again in 2011
After a decline in circulation in 2009, Asian circulation of free dailies was stable in 2010 and increased again in 2011. Main drivers of the increase were launches in Hong Kong, Thailand and India, and circulation increase in China.
There are now more than 30 titles published in a dozen countries. (click for bigger version.)
Circulation data, however, is not officially audited in most countries. Data from China, Philippines, Singapore, Malaysia, Israel, Emirates, South Korea, Thailand and Taiwan should be treated with caution. Only Hong Kong has public audited data.
Hong Kong, Korea and China are responsible for most of the circulation in Asia. (click for bigger version.)