Free dailies in Europe 1995-2011

In 2011 81 free dailies with 277 in 28 countries were published in Europe. Total circulation of these titles was around 19 million.

Compared to 2009 and 2010 only the number of titles and editions declined, suggesting that remaining titles have increased their circulation. Austria, France, Luxembourg, the Netherlands, Switzerland and the UK saw circulation rise.

In 2011 so far three papers closed. Both free dailies in Macedonia and Adevarul de Seara (39 editions) in Romania. (Click on graph for bigger version.)

Europe1995_2011

With a paid circulation in Europe of less than 90 million, the market share of free dailies in Europe is around 18%.

Andorra, Austria, Czech Republic, Denmark, France, Iceland, Italy, Luxembourg, the Netherlands, Portugal, Spain, Sweden and Switzerland have a high (above average) market share of free dailies.

In 2011 there are 2.9 titles per country on average in Europe, in 2006 this was 4.6.

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