Heute new second paper in Austria

With an increase of 8% in readership compared to the 2010-survey, free daily Heute is the overall winner in the last Media-Analyse survey in Austria.

The paper had 921,000 daily readers in the 2010/2011 research and for the first time surpassed paid paper Kleine Zeitung (808,000 readers: – 5%).

Paid paper Kronen Zeitung is still the undisputed market leader in Austria (2.7 million readers) although it lost 2% of its readers.

Paid/free model Österreich is the fourth paper in the country with 714,000 readers (+5%). (click for bigger view)

Austria2006_2011

In capital Vienna Heute is the largest paper with 580,000 readers against Kronen with 480,000. Österreich is third with 350,000 readers.

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