Metro Brazil launching in Belo Horizonte
Metro International and Grupo Bandeirantes launched a new edition in Belo Horizonte on September 30.
The Belo Horizonte edition has a circulation of 40,000 and is hand delivered by 100 promoters at 80 strategic locations.
Metro launched in Sao Paulo in 2007, in the ABC area (Greater São Paulo: Santo André, São Bernardo do Campo, São Caetano do Sul) and Santos in 2009, in Campinas and Rio de Janeiro in 2010, and Curitiba in 2011. Metro’s total circulation in Brazil is 400,000 daily copies.
With 2.4 million inhabitants, Belo Horizonte is the sixth most populated city in Brazil, and fourth in terms of GDP. The city will be host to the FIFA World Cup in 2014 and sub-host to the Olympic Games in 2016. Belo Horizonte is the fourth largest newspaper market in Brazil, with an estimated size of € 39 million according to IBOPE. (Metro Press release)