French Direct papers expect break-even in 2012
After selling 60% of commercial TV channels Direct 8 and Direct Star to Canal+ the Bolleré group announced they expect break even for their free newspapers Direct Matin and Direct Soir in 2012.
Direct Matin, launched in 2007, lost 10 million euro’s last year. The paper is published in six editions with a total circulation of 750,000. Also free Paris evening paper Direct Soir is not making any money.
The French free daily market is very competitive with the Direct papers performing worse than 20 Minutes (Schibsted / Sofiouest) and Metro (TF1 since July 2011).
Reaching break-even in 2012 will also be a problem as both papers contained a lot of advertising from Direct 8, shared content and were heavily involved in cross-promotion of content.
Earlier this year the free sports week Direct Sport was closed down.