t.o.night increases readership
Toronto free daily t.o.night reported a readership of 176,000 in April 2011 against 147,000 in 2010. The increase is partly a result of the increased circulation of t.o.night that is now 102,000.
t.o.night started in 2009 with a circulation of 52,000 and increased this to 70 in 2010.
The readership study was by Verified Audit. As it only concerned t.o.night and readership data of other (free and paid) newspapers are not public, little can be said about differences between newspapers.