Danish free circulation declines 15%
Circulation of free dailies in Denmark was almost 2 million in 2006 when there were 11 titles published. In 2010 this is down to 440,000 (and three titles) according to Dansk Oplagskontrol.
This is 15% lower than circulation in 2009 (522,000 copies). The decline continues as both Urban and MetroXpress decreased circulation in the second half of 2010 compared to the first half. 24timer increased its circulation somewhat but not with the 20,000 copies the paper promised earlier. Both MetroXpress and 24timer want to increase circulation in 2011.
MetroXpress is still the largest Danish paper with a circulation of 193,000; 24timer is second with 139,000 copies while Urban is third with 110,000 copies.
Urban shares the third place with paid paper Yllands Posten – but Urban only distributed 94,000 copies in the last six months of 2010. (click on graph to enlarge)