Heute best-read paper in Vienna

Free daily Heute increased its readership with 140,000 to 849,000 in the 2010 readership survey by Media-Analyse. It is still far behind market leader Kronen Zeitung, although this paid paper lost 90,000 readers and now has a readership of 2,764,000. Kronen Zeitung reaches 39% of the Austrian population.

Heute, however, is closing the gap between paid paper Kleine Zeitung (855,000 readers) and is already the best-read paper in Vienna with 542,000 readers against 513,000 for Kronen Zeitung.

austria_2005_2010Free/paid daily Österreich is the fourth paper in Austria with 680,000 readers, a small increase compared to 2009.

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