Dutch readership 2004-2010

More than 9.2 million Dutch (66.5%) read a newspaper on average in 2010 – slightly less than in 2009 when it was 68.3% (9.4 million). 8.2 million read a paid paper (8.3 million in 2009) while 2.7 million (19.2%) read a free daily (2.8 million and 19.3% in 2009). More than 1 million Dutch (7.6%) only read a free daily.

netherlands2004_2010

Free dailies lost some readers in the last year, Metro is the second Dutch paper with 1.7 million readers (12.3%), Spits in third with 1.6 million (11.4%) while De Pers is sixth with 717,000 readers (5.2%).

Paid daily De Telegraaf was the only paper that gained readers when 2010 is compared to 2009.

3 Responses to “Dutch readership 2004-2010”

  1. RethinkingMedia » Blog Archive » Nieuwsoverzicht: Cameraploeg MTLN mishandeld in Utrecht en minder krantenlezers Says:

    [...] voor de betaalde kranten. Het enige dagblad dat meer lezers kreeg in die periode was De Telegraaf. *Klik* voor een grafiek van Piet Bakker met de meest gelezen dagbladen erin, en *klik* voor grafiek met [...]

  2. Richard Says:

    What does this say about circulation? Can this mean that reach is more or less flat but daily circulation is still dropping?

  3. Piet Bakker Says:

    I will report on circulation today (April 6) – this went down as well. It probably hows that free dailies tweak circulation (cut costs) and try to have the same number of readers per copy as before (or even increase that).