Metro leads in pan-European research

Metro International, today announced that its pan-European package reaches more high-end consumers every day than any other pan-European media – print or TV, according to the latest EMS survey (“EMS”) released today by market research firm Synovate.

According to the research, Metro PE reaches 3,242,000 affluent consumers and business leaders – or 8.1% of the total EMS population in 16 West European countries, up by 132,000 daily readers compared to last EMS survey, more that other Pan-European brands like the Financial Times, the Economist, Eurosport or MTV.

The Metro PE package includes all Metro newspapers and some free dailies with similar audience and distribution such as 20 Minutos in Spain.

Comments are closed.