20 Minutes expansion March 16

The massive expansion plans for French free daily 20 minutes will need an investment of  €5 to €10 million according to Le Figaro.

In France, there is high competition between 20 Minutes, Metro and the combination of Plus/Direct papers of Vicent Bolloré and some local publishers.

Both Bolloré and 20 Minutes aim at a circulation of one million from this month on.

20 Minutes want to grow to 3.5 million readers (2.7 million now) with the launch of new editions and expansion of existing editions that will take place from March 16 on.

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