Danish readership continues slide
Readership for every Danish newspaper is lower in 2010 than in 2009 according to the latest TNS Gallup data (2nd half 2010).
MetroXpress is the best-read paper with 429,000 daily readers (489,000 in 2009-II) before Jyllands Posten (389,000 readers in 2010-II).
Politiken is the third paper (368,000 readers) before free daily 24Timer 318,000. Free daily Urban is the fifth paper in Denmark (304,000 readers).
The long term graph shows a persistent decline of readership over the last 14 year. From the the second half of 2008 on, however, the decline is more than in the preceding years. (click for better view)