t.o.night Toronto as Chicago Trib.

tonight_chicagoToronto’s free evening newspaper t.o.night was disguised as a Chicago Trib (as in Tribute, not in Tribune) today.

The paper had a four page wrap with a mock-front page of the Chicago Tribute to highlight the launch of TV-series “the Chicago Code” premiering on Global.

Publisher John Cameron explained in a email:

“The no logo wrap is the next step in the evolution of the wrap. Readers know what the publication is, so we have decided to give advertisers the opportunity to fully own the front page space when purchasing wraps, delivering them even more value for their ad dollars.”

The full paper can be downloaded from the t.o.night website.

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