Metro launches in Guatamala

metro_guatemaleMetro International launched a Metro edition under the name of Publinews in Ciudad de Guatemala today. The paper is published by a joint venture with Grupo de Emisoras Unidas.

Metro will hold a 25 percent equity interest in the joint venture operation with an option to increase the shareholding in the future. The Guatemala edition will be operated as a franchise.

The new edition in Guatemala is the first step in Central America and will be used as a hub for future expansions in the region according to the Metro press release.

The new edition is the first free newspaper in Guatemala. It will have an initial distribution of 84,000 daily copies and will be hand delivered Monday to Friday by distributors at strategic locations to reach the target audience.

Metro is already available in Brazil, Chile, Ecuador and Mexico.

One Response to “Metro launches in Guatamala”

  1. ABC Mundi Team Says:

    Link to this newspaper is here:

    http://bit.ly/i6ycWe

    The quality is really awesome for a country used to only paid newspapers.