Metro launches in Guatamala
Metro will hold a 25 percent equity interest in the joint venture operation with an option to increase the shareholding in the future. The Guatemala edition will be operated as a franchise.
The new edition in Guatemala is the first step in Central America and will be used as a hub for future expansions in the region according to the Metro press release.
The new edition is the first free newspaper in Guatemala. It will have an initial distribution of 84,000 daily copies and will be hand delivered Monday to Friday by distributors at strategic locations to reach the target audience.
Metro is already available in Brazil, Chile, Ecuador and Mexico.