Israel Today again gains readers
Free daily newspaper Israel Today is reaching 37.4% of the Israeli population in the second half of 2010, against 34,9% for paid paper Yediot Ahronot. Also free daily Israel Post gained readers and is now the fourth paper in the country. (Globes)
In the first half of 2010 Israel Today surpassed Yediot Ahronot for the first time. During the last 5 years Israel Today showed a remarkable growth, while also Israel Post increased readership since 2008 (click on graph for bigger version). Both papers were founded in 2007, but Israel Today can be considered as the successor of free daily Israeli. The last two titles were financed by American casino billionaire Sheldon Adelson.