Paid & free in Europe

In two countries in Europe – Iceland and Luxembourg – more free than paid newspaper are distributed on weekdays. In Macedonia, Italy and Portugal the share of free newspapers is between 40 and 50%.

In 18 countries in total free dailies have a share of more than 20%. The average share is 27%. Russia is not included in the graph because we don’t know how many paid newspapers are distributed in that country.

Data are from 2009 – as we don’t have complete 2010 data yet. Free newspaper circulation in Europe, however, hardly changed in the last 12 months.


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