Evening Standard grows to profit

EveningStandard2010Page count of the free London Evening Standard is going up. According to Guardian’s Roy Greenslade (who also writes a column for the Evening Standard) page counts is impressive. Yesterday’s paper (right, click for bigger version) counted 88 pages, today’s issue was 92 pages.

The reason behind the growth is the growing number of ads in the paper. According to Greenslade there’s no difference between the paid and free Standard:

“I defy anyone to tell the free Standard from the former 50p version in terms of the quality of the content.”

The paper also grows in circulation. A circulation rise was already announced before the summer, in October the paper went from 605,000 copies to 700,000 copies.

Greenslade expects the paper to make a profit in 2011.

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