Leave on, take one

metrovcanadaIn the “News worth sharing” campaign by Metro Canada, street boards with rows of newspaper holders were placed where passersby can “Take One / Leave One”.

Left (click for bigger version) the board in Vancouver.

The $2.7 million campaign also has TV, radio, out-of-home, digital, and print components and aims to increase Metro’s readership by maximizing the number of readers per copy.

One Response to “Leave on, take one”

  1. Andreas Says:

    The social network goes 1990’s and print… Feels somewhat outdated – unfortunately typical for the for-free newspaper industry, they just don’t seem to take the step into the 21’st century.