Today Singapore 10 years

Today2010Singapore free daily Today celebrated its 10th anniversary last week with a special edition. Prime Minister – and frequent reader of the paper – Lee Hsien Loong congratulated Today:

The newspaper takes a balanced editorial stance, and publishes a broad spectrum of opinions and commentary. It does a particularly good job of breaking down and presenting complex news stories into digestible and easy to understand articles.

This positive evaluation makes sense of course, as Today is published by state-controlled SPH (Singapore Press Holdings), publisher of all major newspapers in the small (but densely populated) city state.

The birth of Today, however, was in no way welcomed by SPH as it was the first paper by competitor MediaCorp. SPH launched their own free daily Streats (sister paper of The Strait Times) two months before Today and used their market force (mainly its distribution monopoly) to make Today’s life miserable (see thesis by Chung Foon Yuen).

Notwithstanding these efforts, Today was actually more successful than Streats. In the beginning of 2005 the two papers merged, meaning Streats disappeared, SPH acquired a 60% share in the operation.

One Response to “Today Singapore 10 years”

  1. 10 today years Says:

    [...] Newspaper Innovation » Blog Archive » Today Singapore 10 years Nov 17, 2010. Today Singapore 10 years. Today2010 Singapore free daily Today celebrated its 10th anniversary last week with a special edition. Newspaper Innovation » Blog Archive » Today Singapore 10 years [...]