New free weekly in Iceland
Iceland is the European country with the highest number of free daily copies per 100 inhabitants (35). It has two paid dailies (Morgunbladid & DV) and one free daily Frettabladid. In 2006 the situation was reversed: two free dailies and only one paid paper.
Mergers, relaunches and restructuring after the financial crisis hit the island, left Frettabladid with a somewhat lower circulation (87.000 against more than 100,000 in 2008) and publishing ‘only’ 6 instead of 7 days a week.
Jón Kaldal, former editor of Frettabladid, increased competition again by launching a free weekly in the country in October. The paper is 100% owned by Kaldal and five other co-workers.
Fréttatíminn has the ‘newsy’ look and feel of a daily and counts no less than 72 pages. The target is to fill 55% of the paper with ads. So far, six issues have been published on Fridays.
It has a circulation of 82,000 copies, and is home delivered in the greater Reykjavik area and in Akureyri, the biggest town of N-Iceland. The paper is also available at 70 gas stations in Iceland.