Metro acquires all of SubTV Chile

subway_chile_smallMetro International’s subsidiary Publimetro in Chile has acquired the remaining 65 percent of SubTV and now controls 100 percent of the operation.

SubTV is offering news, entertainment and information to subway commuters in Santiago through television screens in stations and trains.

Per Mikael Jensen, President and CEO of Metro International:

Broadcasting TV within the subway is our entrance to digital advertising. SubTV have possibilities to expand into further cities in Chile as well as other Latam countries in the future. This is a good example of Metro’s strategy to grow by brand extensions out of the print business.

Picture from Media Technologies UK.

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