Free and paid readership in the Netherlands

In 2004/2004 75% of the Dutch read a newspaper on a daily basis; 5% of those only read a free paper. In 2009/2010 69% read a newspaper, 7.6% read only a free newspaper.

Over the last two years we also know how many people read a free AND a paid newspaper. In the 59.5% who reads a paid newspaper in 2009/2010, 11.7% also reads a free newspaper.

Total free newspaper readership in the Netherlands is almost 20% (2.7 million), meaning that more people read both a free AND a paid newspaper (1.6 million) than the number of people reading ONLY a free paper (1.1 million).

freepaid2002_2010

Comments are closed.