amNewYork with Mircrosoft Tag

microsoft-tag-792594New York free daily amNewYork is printing Microsoft Tags alongside articles and ads to give readers the opportunity to get extra information online.

Readers who want to use the feature have to download the ‘Tag reader’ software to their smart phone. (SmartWorks)

amNewYork is not the first paper to use these options. Metro Canada (see previous) and Herald Metro (Ireland) use QR codes (see previous).

Swiss (see previous) and Dutch free dailies use the paperboy software to give readers extra information (see previous).

The first free paper to use a feature like this as probably Dutch evening paper that printed traditional bar codes with articles, readers needed a special pen and software on their computer to access information.

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