Austria: Krones loses / Heute wins

The last Austrian Media-Analyse data on readership showed – again – a decrease in readership for paid market leader Kronen Zeitung, while free daily Heute – again – gained readers.

Kronen, still by far the best-read paper in the country, had 2,824,000 readers in the 2009/2010 research (against 2,853,000 in 2009 and 2,944,000 in 2008). For the first time Kronen Zeitung reaches less than 40% (39.8) of the Austrian population.

Heute has now 770,000 readers (711,000 in 2009) and is the third paper after the paid Kleine Zeitung (886,000).

Free/paid model Österreich is fourth with 660,000 readers (671,000 in 2009). (click on graph for bigger view)

austria2005_2010

In Vienna Heute is second with 514,000 readers and already very close to Kronen Zeitung (519,000 daily readers).

Comments are closed.