Swiss Blick am Abend increases circulation
With a circulation of 330,000 copies, Swiss free daily Blick am Abend increased its circulation in 2009/2010 with more than 40% compared to the previous period researched by WEMF. Reason for the increase are the new editions in St. Gallen and Luzern.
Market leader 20 Minuten lost some circulation (65,000) and now distributes 700,000 copies. The decrease is mainly the result of the closure of one of the editions in the French speaking part of Switzerland.
Total circulation of free dailies in Switzerland is now more than one million, meaning a total market share of 33%.