Adevarul de seara 3rd in Romania

adevarulsearacr2009Free evening paper Adevarul de seara is now the third best-read paper in the country after tabloids Click! and Libertatea.

Click! (part of Adevarul group) had 1,258,000 daily readers in July 2009 – July 2010, up from 1,226,000 in previous period (April 2009 – April 2010). Libertatea saw readership drop from 1,255,000 to 1,183,000.

Adevarul de seara (distributed nationwide) had 905,000 readers (654,000 in previous period). The paper now distributes more editions, which could very well lead to another increase in the next BRAT research. With a circulation of 500,000, this means almost two readers per copy for the paper. Every copy of Click! and Libertatea, however, must be read by at least five readers.

In capital Bucharest Adevarul de seara (163,000) surpassed free daily Ring (125,000 readers). Ring is losing readers steadily in Bucharest (140,000 in previous period).

Fourth paper in Romania is sports paper Gazeta Sporturilor (716,000 readers) while quality paper Adevarul is fifth with 631,000 readers.

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