t.o.night Toronto increases circulation
Toronto free daily t.o.night will increase circulation this Friday from 52.000 to 70.000 by distributing the paper outside all subway stations on the Bloor/Danforth and Yonge/University/Spadina line.
T.o.night started in September 2009 with a circulation of 100,000 and made no other data public afterwards. Apparently ‘real’ circulation was only slightly more than half of that.
To audit readership, t.o.night has joined Print Measurement Bureau PMB.ca. Other Canadian papers use NADbank for auditing readership.