Italian free dailies see readership drop
Leggo had 2 million readers in 2010 according to the latest Audipress research. The 2 million, however, is lower than previous years – in 2008 Leggo had 2.3 million readers. The research method, however, has changed in 2009.
Free daily City is 6th in Italy (after paid paper La Stampa) with 1,854,000 readers – also less than in 2008 when it had more than 2 million readers.
Metro is number 8 (after Corriere dello Sport) with 1,549,000 readers; in 2008 the paper had 1,934,000 readers.
Paid/free paper E Polis is 10th after Il Messaggero with 1.3 million readers, an increase compared to 2008 when it had 1 million readers (but less editions).
Free paper Dnews is audited for the first time and has 383,000 readers, which shows that their actual circulation must be much lower than the claimed circulation of 550,000.
Paid dailies (except Corriere della Sera, Il Sole 24 Ore and Il Gazzettino) saw readership increase compared to 2008.