t.o.night Toronto enhanched with sound

hawaiiAs part of the marketing campaign for the new Hawaii Five-0 series, t.o.night, Toronto’s free afternoon daily commuter paper, a “sound card” was inserted in each copy of paper yesterday (September 20).

The full-page card (click for bigger view) features a scenic shot of Hawaii and plays – when opened – a 15 second sound chip with the catch phrase, “Book ‘em, Danno” and the show’s iconic theme song.

T.o.night’s regular “Newsies” were wearing series-branded shirts when they handed out this special edition in downtown Toronto.

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