QR codes in Metro Herald

QRCodeIrish free daily Metro Herald will use Quick Response (QR) codes in the newspaper as a service to advertisers. The codes are embedded in ads and can be scanned by a reader using a smartphone.

Readers can get extra information, download mobile apps, enter competitions or receive a special offer or voucher. Companies like Ford, Google, Pepsi and Starbucks have used QR codes in the past. (Independent.ie)

QR codes are barcodes embedded in advertisements that can be scanned by a reader using their smartphone to access extra information on their phones.
As well as giving users additional content, a simple point and scan can enable them to download mobile apps, enter competitions, receive a special offer or voucher, call or text.

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