Dispute over Danish readership

In my last blog on Danish readership a very sharp decline of readers was visible in the graph. I discussed it with some colleagues and we all thought there might be a problem (or just a small change with major consequences) with method.

Apparently some media also have problems with the issue, as can be seen in two articles in MediaWatch (second). Gallup, however, says there is nothing wrong with the data (but I’m almost certain something changed in the method).

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