Metro mobile flyers for iPhones
The m-flyer on the left is from H&M, clicking on a picture takes the users to a bigger version of the item pictured or even to the H&M catalogue.
The majority of the Canadian iPhone app users said they would be interested in receiving these offers.
M-flyers have share and functionality features, including the ability to email, tweet, post to facebook, as well as locate stores.
According to Jodi Brown, Marketing and Interactive Director of Metro Canada: “The Metro iPhone App is at 27,000 subscribers and growing, so it seemed a natural fit to be able to provide users with a mobile version. M-flyers are the perfect mobile compliment to advertising campaigns for clients with and without mobile assets.” (Metro Canada press release)