Metro mobile flyers for iPhones

MflyerMetro Canada this week launched m-flyers (mobile flyers) on the Metro iPhone App, making it the first news app in Canada to integrate mobile flyers.

The m-flyer on the left is from H&M, clicking on a picture takes the users to a bigger version of the item pictured or even to the H&M catalogue.

The majority of the Canadian iPhone app users said they would be interested in receiving these offers.

M-flyers have share and functionality features, including the ability to email, tweet, post to facebook, as well as locate stores.

According to┬áJodi Brown, Marketing and Interactive Director of Metro Canada: “The Metro iPhone App is at 27,000 subscribers and growing, so it seemed a natural fit to be able to provide users with a mobile version. M-flyers are the perfect mobile compliment to advertising campaigns for clients with and without mobile assets.” (Metro Canada press release)

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