Young Reader Newspaper award Metro Poland

Free daily Metro in Poland has won the 2010 World Young Reader Newspaper of the Year award in the annual competition organized by the World Association of Newspapers.

According to the WAN press release:

The newspaper also won the top prize for public service with its widely followed debate and educational campaign that encouraged young readers to question their attitudes towards internet piracy. The World Young Reader Prizes recognise newspaper companies that have devised the best projects and activities to promote newspaper reading and usage, on all platforms, among those under 25.  Prizes are awarded in eight categories: brand, editorial, making the news, newspapers in education, public service, connecting with mobile, research-based strategies, and enduring excellence.

Descriptions of the winning projects can be found here. Awards will be presented at the 12th WAN-IFRA Readership Conference, set for 16 and 17 November in San Francisco.

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