World Association of Newspapers steals content

wptcoverChecking the ‘Austria’ entry in the 2010 copy of World Press Trends, I stumbled upon a familiar text on page 247:

Free Austrian newspaper Oberösterreichs Neue, published in the Linz area, closed in May 2009. Declining advertising revenues in the recession pushed the local free daily over the edge, even though the newspaper stated that readership was increasing. Mediahaus Wimmer, the publisher of the newspaper, did not rule out a possible relaunch if the economy improves.

It reminded me strongly of something I posted on May 7, 2010:

Free Austrian paper Oberösterreichs Neue, published in the Linz area, will close down. Declining advertising revenues in the recession are pushing the local free daily over the edge. The paper stated that readership was increasing. When the economy improves a re-launch would be possible according to Mediahaus Wimmer, the publisher of the paper.

I linked to a APA-OTS press release with the news, but as it was in German I wrote my own text, so it was no translation.

I am already used to the fact that the WPT is using data and circulation figures from my blog in their book, in earlier editions they sometimes cited me or as their source. Now they think “WAN from public sources” or “2008 WAN assessment” is sufficient. In this latest edition WAN is stealing more and citing less; nor I nor is even mentioned.

Well, maybe there is a future for newspapers in stealing content, there certainly is one for WAN.

By the way, the picture of the WPT 2010 cover was taken from the website – I just hope they don’t sue me….


page 248 WPT:

In 2009, total free circulation in Austria was around 700,000, with Heute leading the group with more than 500,000 daily copies. Oberösterreichs Neue (Die Neue) had a circulation of 60,000 and TT Kompakt 9,000. Österreich distributed 115,000 copies of its paid newspaper for free. The first all-included survey might be available in 2010.

My blog post from May 14:

Total free circulation in Austria is around 700,000 with ‘heute’ leading in that area with more than 500,000 daily copies. Oberösterreichs Neue (Die Neue) has a circulation of 60,000, TT Kompakt 10,000 while Österreich distributes 115,000 copies for free. The first all-included survey, however, will probably only be available in 2010.

(Interesting is that no-one at WAN actually reads these text, they just copy-paste and change some words. They omitted ‘2009′ in the post, suggesting this is current circulation, on the previous page, however, they stole the story on the closure of Die Neue, one page later, the paper is still published.)

2 Responses to “World Association of Newspapers steals content”

  1. Larry Kilman Says:


    We at WAN-IFRA are surprised to see your accusation that we’ve taken content from your blog without attribution — a charge we take very seriously, particularly since it is utterly false.

    As you’ve found two paragraphs of your excellent work cited in our nine-page Austrian country report, I’m surprised you overlooked the attribution provided on page 250, following the introduction where your work was cited: your FDN Newsletter (No. 46, May 2009), not the blog, for that’s where we got the information.

    As you’re the world expert on free newspapers, we highly value your input. But we take exception to your contention that we “steal” content.

    Larry Kilman
    Executive Director of Communications and Public Affairs
    WAN-IFRA, the World Association of Newspapers and News Publishers
    7 Rue Geoffroy St. Hilaire
    75005 Paris France
    Tel: +33 1 47 42 85 00
    Fax: +33 1 47 42 49 48
    Visit our web site at

    Follow WAN-IFRA on Twitter:

    WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

  2. Piet Bakker Says:

    Hi Larry,

    yes, you are right, there is in fact a source mentioned. I will post a more extensive reaction later today as a new blog post.

    Piet Bakker