Austrian free circulation increases

Austria seems to go against the European trend of dropping free circulation. Total free circulation increased with 25% in the first half of 2010 compared to the whole of 2009.

Heute went from 483,000 copies to 537,000. 70% of the circulation (366,000 copies – 335,000 in 2009) is distributed in Vienna. Also in Niederöstereich (from 94,000 to 107,000 copies) and Oberösterreich (from 53,000 to copies 64,000) circulation increased.

Free/paid paper Österreich increased its free circulation from 135,000 in 2009 to 225,000 in the first six months of 2010. Paid circulation of the paper dropped.

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