Israel Today beats Yediot Acharonot in readership

israel today 2009Free daily Israel Today (Yisrael Hayom) had a reach of 35.2% in the first six months of 2010 in Israel, surpassing paid market leader Yediot Acharonot that had a 34.9%, reach in this period.

Yediot Acharonot was the best read paper in Israel for the last 30 years.

Paid paper Maariv is third with a reach of 12.5%, while Haaretz is fourth and reaches 6.4% of the readers. (Israel National News)

One Response to “Israel Today beats Yediot Acharonot in readership”

  1. Newspaper Innovation » Blog Archive » Israeli frees Says:

    [...] Israel Hayom is now the largest paper in the country, with a circulation of 300,000 and reaching 35% of the Israeli readership. [...]