Metro Canada campaign in October

metro_toronto_2010Metro Canada will launch a 8 week nationwide brand awareness campaign in October of this year. The campaign will have a budget of Can $ 2.9 million (€2.2 million).

The paper is read by 1.3 million Canadians daily, according to NADbank 2009 statistics. (MarketingMag)

The paper celebrated its tenth anniversary two weeks ago; it was launched in Toronto on June 29, 2000. There are now seven editions with a total circulation of 800,000.

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