Metro Holland Saturday soccer edition

Usually Metro Holland only publishes on weekdays (and in ‘green’), but as Holland plays Spain in the Worldcup finals this Sunday, the paper distributed a special (orange) Saturday edition with a circulation of 400,000.

The front page and back pages were sponsored by mobile telecom provider Lyca (click on picture for better view). Also Heineken, ING bank, Clinique and the Duisenberg School of Finance had a page of special ‘Orange’ advertising.

Photo on 2010-07-10 at 12.51 #3

One Response to “Metro Holland Saturday soccer edition”

  1. Newspaper Innovation » Blog Archive » Metro Holland Saturday … | Blog Cast Says:

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