Newspaper Innovation » Blog Archive » Metro Holland Saturday soccer edition

Metro Holland Saturday soccer edition

Usually Metro Holland only publishes on weekdays (and in ‘green’), but as Holland plays Spain in the Worldcup finals this Sunday, the paper distributed a special (orange) Saturday edition with a circulation of 400,000.

The front page and back pages were sponsored by mobile telecom provider Lyca (click on picture for better view). Also Heineken, ING bank, Clinique and the Duisenberg School of Finance had a page of special ‘Orange’ advertising.

This entry was posted on Saturday, July 10th, 2010 at 1:01 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Metro Holland Saturday soccer edition”

Newspaper Innovation » Blog Archive » Metro Holland Saturday … | Blog Cast Says:
July 10th, 2010 at 4:36 pm
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