Bolloré’s expansion plans
The French ‘Direct Plus’ group of free newspapers, in which the Bolloré group has an important stake, will expand its circulation in the coming weeks from 740,000 to 850,000. After this expansion the brand will be the free paper with the highest circulation in France, surpassing market leader 20 Minutes (765,000) and Metro (640,000).
The Bolloré group is also thinking about launching new editions in some cities, mentioned were: Rennes, Clermont-Ferrand, Grenoble, Nancy and Saint-Etienne. (Les Echos)
In terms of readership, however, the Direct Plus papers are still lagging behind. In the last survey there were 1.7 million readers for the titles, against 2.7 million for 20 Minutes and 2.5 million for Metro.